Head of Brand (m/w/d)
Core
Define and execute the 360° brand strategy for a luxury fine jewellery brand, covering platform, media, content, events, retail, and CRM.
Role type
Senior marketing leader (Head of Brand)
Builds
Integrated media strategy, brand content, signature events, retail experiences, and clienteling programs.
Domain
Luxury fine jewellery / high jewellery
Required skills
Brand platform management, integrated media strategy, artistic direction, event management, retail scenography, CRM strategy, team leadership, budget management
Preferred skills
Experience in fine jewellery, watches, or luxury fashion; established relationships in luxury/media/influence industries
Technologies
Performance media tools, social platforms, e-commerce tools, CRM tools
Responsibilities
Refine brand DNA and identity system; define and steer integrated media strategy; set artistic direction for brand content; design and deliver signature brand experiences; define retail expression and visual merchandising; develop sell-in/sell-out tools for trade; define client strategy and own CRM; lead marketing team and agency ecosystem
Seniority
Senior, hands-on IC with team leadership