Marketing Manager (m/w/d) mit Schwerpunkt Marketing Automation & KI
Core
Strategic planning and execution of marketing activities using AI and automation to increase brand awareness and attract visitors to cultural heritage sites.
Role type
Marketing Manager (AI & Automation focus)
Builds
Marketing campaigns, newsletters, landing pages, and AI-driven content strategies for Schlosserland Sachsen.
Domain
Cultural heritage / Tourism / Digital Marketing
Deliverable
product features
Required skills
Marketing automation (HubSpot), AI for marketing and content, Inbound marketing, Data analysis, Team training, GDPR compliance
Preferred skills
Experience with AEO/GEO search systems, Print and social media campaign execution
Technologies
HubSpot, AI tools, AEO/GEO systems
Responsibilities
Manage and optimize marketing automation workflows; Develop and execute regional marketing campaigns for specific castles; Advise on strategic AI application in marketing; Create AI-supported content strategies; Analyze and optimize digital marketing processes.
Seniority
Mid-level, hands-on IC
