Senior Brand & Campaign Marketing Manager (m/w/d)
Core
Develop and execute brand strategy and creative marketing campaigns for an IT education startup, creating content that attracts career switchers to the tech industry.
Role type
Senior Brand & Campaign Marketing Manager
Builds
Brand identity, marketing campaigns, and content assets for digital ad channels (Meta, Google)
Domain
Education / E-Learning / IT Training
Deliverable
product features
Required skills
Brand marketing, campaign management, content creation, ad script writing, content planning, cross-functional collaboration, strategic thinking, hands-on execution
Preferred skills
Experience with AI tools, knowledge of performance marketing channels
Technologies
Meta, Google Ads
Responsibilities
Develop brand strategy and ensure consistent brand presence across channels; conceive and execute creative, target-group-oriented marketing campaigns; create ad scripts, hooks, and creative briefings; plan content for performance marketing channels; translate marketing goals into concrete actions; serve as a senior contact for the sales team to align messaging
Seniority
Senior, hands-on IC
