Influencer Marketing Manager (m/w/d)
Core
Manage influencer marketing and creator sales activities across specific markets (DACH, Benelux, Poland, or USA) to drive results through creator partnerships.
Role type
Influencer Marketing Manager
Builds
Influencer campaigns and creator partnerships
Domain
Fashion, Lifestyle, DTC
Required skills
Influencer marketing, Creator management, Social media marketing, Campaign execution, Creator negotiation, KPI analysis, Trend identification, Relationship management
Preferred skills
Experience in Fashion/Lifestyle/DTC, Knowledge of markets beyond DACH, Influencer tools/CRM/Project management software
Technologies
Instagram, TikTok, YouTube, Influencer tools, CRM, Project management software
Responsibilities
Research and outreach to creators, Negotiate terms and incentives, Manage campaign lifecycle from seeding to reporting, Monitor KPIs (ROAS, CPM, Conversion Rate, Revenue), Optimize campaigns based on results, Identify and expand successful creator partnerships, Observe trends and creator segments, Collaborate with internal teams
Seniority
Mid-level, hands-on IC