Lead Organic Growth & AI Search 80-100% (f/m/x)
Core
Lead organic growth and AI search strategy to drive traffic, leads, and conversions via SEO, GEO, and content optimization for a leading Swiss comparison platform.
Role type
Senior Lead Organic Growth & AI Search Manager
Builds
Scalable organic traffic, qualified leads, and conversion-optimized landing pages
Domain
Digital Marketing / Search Engine Optimization / Generative AI
Deliverable
product features
Required skills
SEO strategy, Generative Engine Optimization (GEO), Content strategy, Technical SEO, Data analysis, Agency management, Stakeholder management
Preferred skills
Large Language Models (LLM) knowledge, Data visualization, English fluency
Technologies
Google Analytics, Google Search Console, Google BigQuery, Google Cloud, Google Data Studio, Tableau, Microsoft PowerPoint
Responsibilities
Develop and execute SEO, GEO, and content strategies; Analyze keyword, search intent, and competitor performance; Lead SEO/GEO initiatives and optimize landing pages; Collaborate with Marketing, Product, Tech, and UX teams; Manage internal specialists and external agencies; Monitor organic search performance and optimize based on KPIs and ROI.
Seniority
Senior, hands-on IC with leadership responsibilities