Digital Marketing Manager (m/w/d) – Website, Performance & Leadgenerierung
Core
Responsible for the websites and social media channels of companies within the RIVA group, developing digital presence, improving user navigation, and converting attention into qualified inquiries.
Role type
Digital Marketing Manager (Performance & Lead Generation)
Builds
Websites, social media campaigns, SEO/SEM campaigns, email marketing sequences, and marketing dashboards.
Domain
B2B Services / Digital Marketing
Required skills
Performance marketing, SEO/SEM, Google Analytics 4, WordPress, Email marketing tools (Brevo, GetResponse, HubSpot), Data analysis & KPI definition, AI tool usage
Preferred skills
Storytelling, Digital Asset Management, Structured independent work
Responsibilities
Manage and develop company websites in WordPress; Plan and create content for websites and social media; Optimize organic visibility and manage paid search campaigns; Develop and manage digital campaigns across the marketing funnel; Build marketing dashboards, define KPIs, and integrate data sources; Design and manage email campaigns and automated contact sequences.
Seniority
Mid-Senior (4+ years experience)
