Regional Trade & Live Marketing Manager APAC
Core
Translate global trade and live marketing strategy into regional growth plans for Hemro's specialty coffee products across the Asia-Pacific region, managing trade activations, events, and D2C campaigns.
Role type
Regional Trade & Live Marketing Manager
Builds
Regional trade marketing plans, omnichannel toolkits, trade shows, coffee festivals, and owned events for Hemro's Professional and Home product lines.
Domain
Specialty coffee, consumer durables, APAC retail and hospitality
Required skills
Trade marketing strategy execution, event management, distributor relationship management, cross-functional collaboration, budget management, KPI tracking, omnichannel campaign planning
Preferred skills
Specialty coffee industry experience, digital and social commerce expertise in APAC, Mandarin language proficiency, barista or SCA experience
Technologies
POS materials, digital trade assets, social commerce platforms
Responsibilities
Translate global trade marketing strategy into regional plans, roll out and adapt HQ's omnichannel toolkits, plan and run regional trade and performance marketing campaigns, own the regional live marketing calendar and deliver trade shows and owned events, collaborate with Sales, Product, Brand, Digital and eCommerce teams, feed market insights back to HQ, manage regional budget and agencies.
Seniority
Mid-Senior, hands-on IC
