Senior Product Manager – Shopping Experience (w/m/d)
Core
Own the Plantura digital shopping experience (web, app, AI agents) to delight customers across all discovery journeys from search to checkout.
Role type
Senior Product Manager (E-commerce)
Builds
D2C e-commerce platform (Shopify-based) with AI-assisted shopping features
Domain
E-commerce / Retail (Sustainable plants)
Deliverable
product features
Required skills
D2C e-commerce strategy, Shopify platform expertise, Search & Browse optimization, Merchandising, Promotions, Checkout & Payment flows, AI/Agentic commerce implementation, Customer research, Data-driven decision making, Cross-functional team leadership
Preferred skills
Experience with Make-or-Buy decisions, OKR process familiarity, C1 German language proficiency
Technologies
Shopify, AI/ML tools for search and recommendations
Responsibilities
Define strategy and success metrics for the shop across all touchpoints; Optimize navigation, recommendations, and trust signals based on data; Create functionalities for category management and marketing (collections, bundles, cross-selling); Integrate AI to improve discovery and shopping assistance; Ensure solid product data and technical foundation; Conduct customer research and run structured experiments; Manage initiatives end-to-end with development, design, and QA teams
Seniority
Senior, hands-on IC