SEO Manager (m/w/d)
Core
Drive organic visibility and reach for a digital health company's online shop, appointment booking pages, and brand presence through performance marketing.
Role type
SEO Manager (strategic & technical)
Builds
Organic traffic, brand awareness, and appointment bookings for a digital health platform
Domain
Health & Wellness / E-Commerce
Required skills
SEO strategy, On-page optimization, Technical SEO, Keyword analysis, Content optimization, Off-page link building, Data analysis, HTML, Core Web Vitals, Tool proficiency (Google Search Console, Sistrix, Ahrefs, Screaming Frog)
Preferred skills
E-commerce experience, Performance marketing background, Health & wellness domain knowledge
Responsibilities
Conduct keyword and potential analysis for product categories and guide pages; Optimize on-page elements including meta-data, internal linking, and site structure; Collaborate with development teams on technical SEO, Core Web Vitals, and load times; Create content briefings and perform quality checks for guide articles; Build off-page strategies including backlinks and partnerships; Monitor and report on visibility, rankings, and organic traffic