Head of Amplification
Core
Senior expert designing integrated dissemination strategies to maximize visibility, reach, and performance of clients' campaigns across digital, social, and offline channels.
Role type
Senior strategic dissemination expert (Head of Amplification)
Builds
Integrated dissemination strategies, channel plans, and visibility frameworks for campaigns and projects
Domain
Communications, Digital Marketing, Public Relations
Deliverable
product features
Required skills
Integrated dissemination strategy, multi-channel amplification planning, social media strategy, paid digital promotion, influencer and creator marketing, search visibility (SEO/LLM), out-of-home visibility, KPI definition and performance optimization, audience insight and behavior analysis, campaign proposal development
Preferred skills
Experience with emerging platforms, stakeholder amplification, internal advisory and capability building
Technologies
LinkedIn, Instagram, Facebook, X, YouTube, TikTok, LLM tools, SEO tools, analytics platforms
Responsibilities
Design integrated dissemination strategies for campaigns; Lead social media and paid amplification strategies; Define influencer and partner amplification approaches; Strengthen search and discoverability planning; Advise on out-of-home and offline visibility tactics; Define performance KPIs and optimize strategies; Act as senior advisor on dissemination for internal teams and clients; Contribute to business development pitches and proposals
Seniority
Senior, hands-on IC with strategic advisory scope