Outreach Manager - Overseas
Core
Managing client relationships and executing hands-on digital PR and SEO outreach campaigns to earn backlinks and secure brand citations in AI-driven search sources.
Role type
Senior IC Digital PR and SEO Outreach Manager
Builds
Off-page SEO programs, link-building campaigns, and AI visibility initiatives for Australian and North American clients (via careerplan.io/jobs/9506d665-cebf-499a-9378-b0ebe756734c-outreach-manager-overseas-at-fulcrum)
Domain
Digital Marketing / SEO / Digital PR
Required skills
Client management, link building, journalistic outreach, data analysis, strategic planning, presentation skills
Preferred skills
Experience with AI visibility programs, knowledge of EEAT signals, background in UK digital PR or SEO agencies
Technologies
SEO tools, spreadsheet software, digital PR platforms
Responsibilities
Run end-to-end off-page programs including site identification, pitching, and link tracking; Lead reactive PR and expert comment generation; Build programs for brand citations in AI sources; Analyze competitor backlink profiles and toxic links; Present results to CMOs and marketing teams; Collaborate on integrated SEO and content campaigns
Seniority
Senior, hands-on IC