Senior Consultant, Tracking Strategy & Insights
Core
Senior strategic partner accountable for integrating and realizing value from clients' tracking programs by converting marketing research insights into actionable business strategy.
Role type
Senior Consultant (Strategy & Insights)
Builds
Actionable business strategies and brand planning based on tracking technology insights
Domain
Marketing Research / Brand Health Tracking
Deliverable
dashboards & analysis
Required skills
Strategic program management, Research scoping, Workshop moderation, Change management, Insights delivery, Client growth, Tracking innovation
Preferred skills
Ehrenberg-Bass Institute methodology expertise, Quantitative market research methodologies, Modern marketing science principles, Executive stakeholder partnership, Analytical capabilities
Technologies
Tracking technology platforms, AI initiatives
