Head of Marketing (m/w/d)
Core
Develop and execute international B2B marketing strategy, lead the marketing team, and drive Go-to-Market strategies for new products and digital solutions in the solar energy sector.
Role type
Head of Marketing (B2B)
Builds
Marketing strategies, brand positioning, content, and lead generation processes for solar mounting systems.
Domain
Renewable Energy / Solar Technology
Required skills
B2B marketing strategy, team leadership, brand management, Go-to-Market strategy, digital marketing, content strategy, CRM/Marketing Automation, stakeholder management, strategic planning
Preferred skills
Experience in technical or industrial environments, knowledge of solar energy/building technology, technical understanding of complex products
Technologies
CRM, Marketing Automation, SEO/SEA, Social Media, Marketing Automation tools, Website management
Responsibilities
Develop international marketing strategy, lead and motivate the marketing team, manage annual marketing planning and budget, steer corporate communication and PR, develop Go-to-Market strategies, manage digital channels, build lead management processes, develop content strategy, support international events, manage external agencies
Seniority
Senior, hands-on IC