Performance Marketing Manager (w/m/d)
Core
Strategically manage paid marketing channels (Google Ads, Microsoft Ads, Meta Ads, TikTok) and optimize budgets for customer acquisition and efficiency.
Role type
Performance Marketing Manager
Builds
Paid media campaigns and data-driven reporting systems
Domain
E-commerce / Digital Marketing
Required skills
Google Ads, Microsoft Ads, Meta Ads, TikTok, Google Tag Manager, Google Analytics 4, Google Merchant Center, tracking & attribution, consent management
Preferred skills
E-commerce, Telecommunications, Tech, CRM, SEO/GEO
Responsibilities
Strategically steer paid channels and act as the interface with the performance agency; Distribute budgets across channels and optimize for acquisition and efficiency; Test new channels and AI-based ad formats; Manage tracking, Google Tag Manager, GA4, Consent Management Platform, and Google Cloud; Analyze campaign data and develop transparent reporting; Manage Google Merchant Center and product data feeds.