Chief Marketing Officer
Core
Strategic leadership role defining market and channel strategy for a multi-brand health and wellness company (NaturaleBio, Matcha DNA, Incite Nutrition) to expand into new markets and channels.
Role type
C-level marketing executive (CMO)
Builds
Market-by-market expansion plans, brand portfolios, and a scalable marketing organization
Domain
Health, wellness, CPG, DTC/e-commerce
Required skills
Strategic planning, multi-brand portfolio management, market-entry strategy, P&L ownership, organizational design, senior team leadership, channel diversification
Preferred skills
Experience in health/nutrition/wellness, fluency in marketplace and DTC dynamics, Spanish language proficiency
Technologies
None stated
Responsibilities
Own overall marketing, product, and channel strategy; Build market-by-market plans for each brand; Set strategic priorities and investment allocation; Lead and develop senior brand and channel leaders; Partner with CEO/CFO on investment cases; Represent marketing strategy to the executive team
Seniority
C-level, executive leadership