Data Analytics & Digital Search Werkstudent (m/w/d)
Core
Analyze SEO, GEO, and marketing performance data to track visibility, rankings, traffic, and leads across traditional search engines and AI-driven systems.
Role type
Junior data analyst (SEO/GEO focus)
Builds
Reliable, comparable reports and automated data collection processes for digital search visibility
Domain
Digital marketing, Search Engine Optimization (SEO), Generative Engine Optimization (GEO)
Deliverable
dashboards & analysis
Required skills
Data analysis, Excel, structured reporting, data validation, tracking, automation basics
Preferred skills
XOVI, Matomo, technical SEO, GEO, data quality management, CRM, attribution
Technologies
XOVI, Matomo, Excel
Responsibilities
Analyze SEO, GEO, and marketing performance data; develop and maintain existing reports; monitor visibility in traditional and AI search systems; automate recurring data collection; validate data plausibility and identify trends; support technical SEO and GEO optimizations
Seniority
Student (Werkstudent)