Growth & Paid Media Manager (w/m/d)
Core
Develop full-funnel media plans and execute paid media campaigns (Search, Social, Programmatic, Display) to drive demand creation and capture for B2B technology companies.
Role type
Senior B2B Growth & Paid Media Manager
Builds
Scalable paid media operating models, campaign blueprints, and performance reporting systems.
Domain
B2B Technology Marketing / Paid Media
Required skills
B2B Paid Media strategy, Full-funnel planning, Budget management, CRM-integrated measurement, Conversion tracking, Funnel analysis, Creative testing, Agency management, AI-driven workflow automation
Preferred skills
Experience with Buying Groups, Mid-Market or Enterprise accounts, Commercial judgment, Data translation for leadership
Technologies
Paid Search, Paid Social, Programmatic Display, Sponsored Content, Retargeting, Digital Out-of-Home, CRM, UTM tracking, Attribution models
Responsibilities
Develop full-funnel media plans balancing demand creation and capture; Plan, launch, and optimize paid campaigns across multiple channels; Manage budgets, pacing, and agency performance; Connect media activities to CRM opportunities and revenue; Establish standards for tracking, naming, and reporting; Build scalable operating models and campaign blueprints; Execute experiments on targeting, creative, and channel mix using AI tools.
Seniority
Senior, hands-on IC
