Head of Marketing (m/w/d)
Core
Lead marketing strategy, brand positioning, and omnichannel campaigns for a European e-bike recommerce and refurbishment company.
Role type
Head of Marketing (Strategy & Leadership)
Builds
Marketing strategy, brand guidelines, customer journey, and retail expansion support
Domain
Mobility / E-bikes / Recommerce / Retail
Deliverable
product features
Required skills
Marketing leadership, brand building, e-commerce marketing, omnichannel strategy, retail marketing, event management, budget management, team development
Preferred skills
International market expansion, localization, performance marketing, SEO/content, influencer marketing (via careerplan.io/jobs/2820827-head-of-marketing-mwd-at-rebike-mobility-gmbh)
Technologies
Social Media, CRM, Email Marketing, PR, Performance Marketing, SEO, Content Management
Responsibilities
Develop and execute marketing strategy and annual planning; manage brand positioning and internationalization; oversee multi-channel campaigns and customer journey; support retail store expansion and local marketing; lead and develop the marketing team; manage marketing budget and agency partnerships
Seniority
Senior, hands-on IC with leadership responsibilities