Media Strategist (d/f/m)
Core
Strategic planning, execution, and optimization of integrated media campaigns across channels, combining analytical thinking with creative collaboration to move audiences.
Role type
Senior media strategist (consulting & execution)
Builds
Integrated media campaigns and data-driven communication strategies
Domain
Digital media & advertising
Required skills
Media strategy, cross-channel planning, target group analysis, market analysis, competitive analysis, data analysis, campaign optimization, client communication
Preferred skills
Understanding of media landscape, openness to new trends, storytelling, analytical thinking
Technologies
Data tools, media platforms
Responsibilities
Strategic consulting of creative teams on cross-channel opportunities, identification and evaluation of new channels and platforms, conducting in-depth target group and market analyses, development and implementation of data-based media strategies, independent planning and execution of media bookings, continuous optimization of ongoing campaigns
Seniority
Senior, hands-on IC