Director of Performance Marketing (m/w/d)
Core
Leading the entire Performance Marketing department to drive growth for a global footwear DTC brand, managing a multi-million euro monthly ad spend across channels.
Role type
Director of Performance Marketing
Builds
Scalable paid media campaigns, funnels, and market rollouts for a DTC footwear brand
Domain
E-commerce / Performance Marketing
Required skills
Performance marketing strategy, multi-channel media buying (Meta, TikTok, Google, Native), creative strategy & UGC, funnel optimization & CRO, CRM, attribution & tracking (MER, CAPI, server-side), P&L management, team leadership, hands-on ad account management
Preferred skills
Experience scaling in international markets (especially USA), building and developing heads of departments, setting standards and playbooks
Technologies
Meta, TikTok, Google Ads, Native advertising platforms, Attribution tools, CAPI, Server-side tracking
Responsibilities
Develop growth plans per channel and market, manage budget allocation, lead and develop four heads of departments, establish standards and playbooks, execute hands-on ad account and creative management, oversee measurement stack and data quality, roll out new markets profitably
Seniority
Director, hands-on leadership