Head of Brand Strategy & Activation (m/w/d)
Core
Develop holistic brand strategy and lead activation for a Clean-Tech company specializing in home electrification, managing multi-million budgets and building a brand organization.
Role type
Senior leadership brand strategy & activation head
Builds
National brand campaigns, media activations, and a scalable brand organization
Domain
Clean-Tech / Home Electrification / Energy Efficiency
Required skills
Strategic brand management, multi-million budget management, team leadership, data-driven brand tracking, AI tool integration, cross-functional stakeholder management
Preferred skills
Experience in hypergrowth environments, challenger brand scale-up, creative storytelling, design excellence
Technologies
Claude, Langdock
Responsibilities
Develop holistic brand strategy, manage entire brand budget across scenarios, lead and develop the brand and content team, utilize brand tracking and funnel KPIs for decision making, define 360° brand ecosystem including AI processes, act as strategic interface to C-level and external agencies
Seniority
Senior, hands-on IC (via careerplan.io/jobs/2811249-head-of-brand-strategy-activation-mwd-at-thermondo-gmbh)