Creative Director
Core
Define and execute a national brand transformation for a home remodeling company, translating strategy into integrated creative experiences across all customer touchpoints.
Role type
Senior Creative Director (Brand Transformation & Integrated Marketing)
Builds
National brand identity, integrated marketing campaigns, and scalable creative systems for a home improvement services business.
Domain
Home Improvement / Real Estate Services
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Art direction, visual systems design, brand strategy, cross-disciplinary creative leadership, agency management, performance-based creative optimization, talent development, hands-on concept development.
Preferred skills
Experience in agency and sophisticated in-house environments, expertise in video/motion/art direction, ability to balance brand consistency with creative stretch.
Technologies
Adobe Creative Suite, project management tools, digital asset management systems.
Responsibilities
Set creative vision and quality standards; translate business objectives into creative platforms; lead integrated development across paid media, social, web, and experiential channels; direct internal teams and external agency partners; personally contribute to high-priority concept development; build scalable creative models and operational processes; mentor creative talent; present creative strategy to senior stakeholders.
Seniority
Senior, hands-on IC with leadership responsibilities