Werkstudent (m/w/d) MarTech, Data & Analytics
Core
Support the setup and maintenance of marketing dashboards, MarTech stack, and data-driven automation initiatives to make marketing impact visible.
Role type
Student Data Analyst (MarTech & Analytics)
Builds
Marketing dashboards, data pipelines, and automated reporting workflows for the marketing team.
Domain
Marketing Technology & Data Analytics
Deliverable
dashboards & analysis
Required skills
Google Analytics 4, Google Search Console, Google Ads, LinkedIn Ads, UTM management, data preparation, SQL (basic), CRM integration, Microsoft Office, data documentation, hypothesis testing
Preferred skills
Experience with AI tools (e.g., Claude), marketing automation, SQL, practical experience from internships or university projects
Responsibilities
Build and maintain marketing dashboards and channel-specific KPIs; prepare and validate monthly marketing metrics; analyze channel performance and drive optimizations; document UTM systems and data definitions; support the development of the MarTech stack and CRM data connections; test and document initial AI-driven automation for marketing workflows.
Seniority
Student (Werkstudent) (via careerplan.io/jobs/2811149-werkstudent-mwd-martech-data-analytics-at-eberhardt-service-group-gmbh)
