(Senior) Marketing Controller (m/w/d)
Core
Senior Finance Business Partner driving profitable growth for a high-growth European e-commerce footwear brand by analyzing marketing KPIs, optimizing ad spend, and translating data into strategic actions.
Role type
Senior Finance Business Partner (Marketing Focus)
Builds
Data-driven decision frameworks, performance dashboards, and financial impact models for marketing and e-commerce.
Domain
E-commerce / Fashion / Retail
Deliverable
dashboards & analysis
Required skills
Financial analysis, KPI definition, Marketing ROI analysis, Customer Lifetime Value modeling, Scenario planning, Data visualization, Cross-functional collaboration, Strategic planning
Preferred skills
BI tools, ERP systems, A/B testing analysis, E-commerce experience, D2C experience
Technologies
Excel, Google Sheets, BI tools, ERP systems
Responsibilities
Analyze marketing KPIs and identify early deviations to derive actionable recommendations; Evaluate marketing channel and campaign performance to identify optimization opportunities; Connect marketing metrics with financial outcomes to assess impact on acquisition and profitability; Develop performance forecasts and scenario analyses for marketing initiatives; Define clear target values, benchmarks, and performance KPIs; Ensure data quality, consistency, and transparency of marketing data.
Seniority
Senior, hands-on IC
