Account Manager (m/w/d)
Core
Account Manager responsible for brand-oriented steering of projects for SEAT/CUPRA on the agency side, focusing on strategic brand development and consistent, relevant, culturally engaging experiences in social and content environments.
Role type
Account Manager (Brand Experience)
Builds
Brand experience projects for SEAT/CUPRA
Domain
Automotive marketing / Brand management
Deliverable
product features
Required skills
Account management, Brand management, Strategic brand development, Social media strategy, Content strategy, Project management, Trend analysis, Cross-functional collaboration
Preferred skills
Automotive industry experience, Premium/lifestyle environment experience, Creative communication approach
Technologies
Social media platforms, Content management tools
Responsibilities
Steer brand experience projects across all phases, Ensure brand consistency (attitude, tone, visual identity) across all measures and channels, Collaborate with creative and social teams to develop communication approaches, Prepare and present concepts and results, Create and maintain project timelines and status reporting, Analyze trends, pop culture, and community dynamics, Provide proactive impulses for brand development
