Director Enterprise Analytics
Core
Lead an analytical team to provide actionable insights and recommendations that maximize offer/campaign profitability, share of wallet, customer retention, loyalty, and revenue opportunities.
Role type
Director, Enterprise Analytics (Marketing)
Builds
Strategic insights, marketing investment allocation, A/B testing frameworks, customer segmentation models, and performance dashboards.
Domain
Hospitality / Marketing Analytics
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Team leadership, strategic initiative management, data migration and integration, Databricks, Salesforce, CRM systems, BI tools, qualitative and quantitative data analysis, analytical framework development, automation implementation, KPI definition.
Preferred skills
Bachelor's degree, 4+ years of relevant experience, subject matter expertise in an industry or functional area.
Technologies
Databricks, Salesforce
Responsibilities
Partner with marketing teams to deliver strategic insights and optimize marketing investments; Collaborate with Marketing COE Strategy leadership on A/B testing design, implementation, and reporting; Lead, develop, and train a team of analysts; Ensure consistency in tools, terminology, and methodology for Enterprise Analytics best practices; Create and maintain an analytical roadmap focused on KPIs; Define business requirements and collaborate on BI/IT development support; Maintain alignment with property teams through site visits and strategy sessions.
Seniority
Director, hands-on IC with team management