Native Specialist (all genders)
Core
Native Copywriter creating high-converting native advertorials and emotional storytelling formats for a health-focused brand.
Role type
Direct Response Copywriter
Builds
Native advertising campaigns and content
Domain
Health & Wellness / Digital Marketing
Required skills
Direct Response Copywriting, Storytelling, A/B Testing, Data Analysis, KPI Optimization, AI Tool Integration
Preferred skills
Experience with health topics, Psychological Copywriting principles
Technologies
Claude, ChatGPT
Responsibilities
Create native advertorials based on psychological copywriting principles, Develop emotional storytelling formats, Conduct structured A/B testing of headlines and text variants, Analyze performance reportings and translate KPI signals into text decisions, Integrate AI tools into the text creation process, Collaborate with mediabuying and performance teams