Head of CRO – Conversion Rate Optimization (m/w/d)
Core
Build and own the CRO strategy to systematically analyze, test, and optimize the entire customer journey across online stores to turn ad traffic into profitable customers.
Role type
Head of CRO (Conversion Rate Optimization)
Builds
Optimized customer journeys, landing pages, and checkout flows for a DTC footwear brand
Domain
E-commerce / Direct-to-Consumer (Footwear)
Required skills
CRO strategy, A/B and multivariate testing, funnel analysis, GA4, heatmaps, session recordings, statistical significance, UX/UI, copywriting, consumer psychology, unit economics, Shopify
Preferred skills
SQL, BI tools, technical Shopify knowledge, Meta and TikTok traffic mechanics
Responsibilities
Build and own the CRO strategy including testing roadmap and reporting; Design and manage A/B and multivariate tests across landing pages, PDPs, cart, and checkout; Analyze customer journey and funnels to identify conversion opportunities; Develop and optimize landing pages for various campaigns; Optimize offers, bundles, pricing, and promotional mechanics; Use analytics tools to develop data-driven hypotheses; Connect ads, hooks, landing pages, products, and offers with Performance Marketing, Creative, and Product; Build a robust experimentation framework; Build and lead the CRO team