Performance Marketing Manager (m/w/d)
Core
Manage and scale digital growth channels (Display, Native, Paid Social) through data-driven campaign optimization and audience targeting. (via careerplan.io/jobs/2767237-performance-marketing-manager-mwd-at-vp-verbund-pflegehilfe-gmbh)
Role type
Performance Marketing Manager
Builds
Display, Native, and Paid Social campaigns across Google, Meta, Microsoft, and programmatic networks
Domain
Digital Marketing / Performance Advertising
Required skills
Google Ads, Meta Ads, Microsoft Ads, Excel/Google Sheets, Power BI, Custom Audiences, Lookalikes, Retargeting, Server-Side Tracking, Conversion Attribution, First-Party Data, A/B Testing, CRO
Preferred skills
Google Tag Manager, Consent Management, Programmatic Advertising, AI-driven tools
Technologies
Google Ads, Meta Ads, Microsoft Ads, Power BI, Google Sheets, Google Tag Manager
Responsibilities
Develop and optimize targeting strategies using Custom Audiences and Lookalikes; Plan and execute A/B testing for Search and Social campaigns; Analyze campaign performance and create dashboards; Identify new formats and trends for expansion; Collaborate with UX and Product teams on CRO and tracking; Scale successful campaigns across Display and Native networks.
Seniority
Mid-level (3–5 years experience)