Head of Product Marketing (m/w/d)
Core
Bridge between product development and performance marketing, creating launch stories, insights, and creative angles for D2C footwear products.
Role type
Head of Product Marketing
Builds
Product launch strategies, customer insight systems, and product briefs for a D2C footwear brand
Domain
D2C E-commerce / Footwear
Deliverable
product features
Required skills
Product launch planning, customer insight generation, product brief creation, copywriting, performance marketing understanding, financial analysis (contribution margin)
Preferred skills
D2C brand experience, growth marketing, creative direction
Technologies
Customer panels, survey tools, ad comment analysis tools
Responsibilities
Plan and steer product launches, build insights function from ad feedback and customer panels, translate insights into product briefs, develop core product messages and USPs, analyze customer feedback for product and campaign optimization, design offers and bundles
Seniority
Senior, hands-on IC