Sr Manager of Digital Marketing & Customer Analytics
Core
Senior analytics leader shaping measurement strategies, interpreting customer data, and delivering insights to drive enterprise marketing decisions for MGM Resorts International.
Role type
Senior Manager of Digital Marketing & Customer Analytics
Builds
Enterprise marketing strategies and performance optimization across digital channels
Domain
Hospitality / Digital Marketing Analytics
Deliverable
production ML models | dashboards & analysis
Required skills
SQL, Python, Databricks, PowerBI, Adobe Analytics, Marketing Mix Modeling (MMM), experimental design, incrementality measurement, geo testing, attribution modeling
Preferred skills
Master's Degree in Finance, Business Management, or Analytics
Technologies
Databricks, Adobe Analytics, Adobe Mix Modeler, PowerBI
Responsibilities
Define and evolve advanced measurement strategies across paid media, SEO, social, email, and web/app; Lead A/B testing, geo-based experimentation, and causal measurement; Provide analytical leadership on Marketing Mix Modeling; Guide attribution and performance measurement frameworks; Deliver executive-ready narratives synthesizing data across channels; Provide oversight on digital analytics data quality, governance, and reporting solutions.