(SENIOR) B2B MARKETING MANAGER*IN (m/w/d) LEAD GENERATION
Core
B2B Marketing Manager responsible for generating leads for the OMR Festival's exhibitor and partner network through hands-on campaign execution.
Role type
Senior B2B Marketing Manager (Lead Generation)
Builds
Lead flow and pipeline for a European business platform (OMR Festival)
Domain
Event industry / B2B Marketing
Required skills
B2B marketing, email marketing, performance marketing (LinkedIn Ads), lead scoring, lead nurturing, CRM management (HubSpot), landing page optimization, funnel analysis
Preferred skills
Event industry partner logic, analytical decision-making (via careerplan.io/jobs/2755292-senior-b2b-marketing-managerin-mwd-lead-generation-at-ramp106-gmbh)
Technologies
HubSpot, LinkedIn Ads
Responsibilities
Develop and manage targeted campaigns to win new exhibitors and partners; Identify target companies with Sales and craft tailored messaging; Integrate paid ads and email marketing strategies; Build a lead scoring model to distinguish sales quality from volume; Create and write nurturing email sequences; Analyze data to optimize campaigns and convert marketing output to pipeline.
