Technical Marketing Manager – Fokus: CRM & Marketing Automation (all genders)
Core
Develop and implement CRM strategies and marketing automation processes to generate, qualify, and convert leads into customers.
Role type
Technical Marketing Manager (CRM & Marketing Automation)
Builds
CRM structures, lead generation campaigns, and multi-stage nurturing workflows for clients.
Domain
B2B Marketing, CRM, Marketing Automation
Required skills
CRM strategy development, marketing automation configuration, lead scoring, process modeling, client consulting, campaign implementation, cross-functional coordination
Preferred skills
Salesforce, Brevo, AI tools for research and automation
Technologies
HubSpot, n8n, Make
Responsibilities
Develop and implement CRM strategies from analysis to optimization; Configure and operate CRM and automation platforms; Consult clients on marketing automation approaches; Coordinate with internal strategy, content, and development teams; Conduct client workshops and reporting.
Seniority
Mid-level, hands-on IC