Brand Program Manager
Core
Own the planning, governance, and delivery of brand and creative programs for PayPal's B2B marketing organization, turning approved briefs into integrated program plans.
Role type
Senior Brand Program Manager (B2B)
Builds
Integrated brand and creative programs for B2B merchants and consumers
Domain
Fintech / B2B Marketing
Required skills
Program management, external agency management, cross-functional collaboration, risk management, stakeholder communication, B2B marketing knowledge, project planning, creative judgment, AI tool proficiency
Preferred skills
B2B marketing experience, Figma review skills, experience with multi-workstream programs
Technologies
Asana, Slack, Teams, Microsoft 365, Figma
Responsibilities
Manage external creative agencies day to day, build and manage program timelines and approval gates, partner with the B2B team to develop program roadmaps, plan creative capacity against demand, use AI-enabled workflows to streamline briefing and collaboration, monitor and evaluate content initiative performance
Seniority
Senior, hands-on IC
