Lead Content & Editorial Manager (m/w/d)
Core
Lead Content & Editorial Manager responsible for optimizing cross-channel content strategy, developing brand stories, and managing owned media channels to support a health supplement brand.
Role type
Senior Content & Editorial Manager
Builds
Cross-channel content strategy, owned media channels (website, blog, newsletter, social media), and brand storytelling
Domain
Health & Nutrition / Digital Marketing
Deliverable
product features
Required skills
Cross-channel content strategy, Storytelling, SEO & GEO, Content performance analysis, Editorial process management, Campaign development
Preferred skills
Data-driven content optimization, Hands-on mentality, Conceptual strength
Technologies
CMS, Social Media Platforms, SEO Tools, Analytics Platforms
Responsibilities
Optimize cross-channel content strategy along the customer journey, Identify relevant topics and develop strong brand stories, Plan and manage owned media channels, Develop campaigns and content formats, Coordinate internal and external content creators and editors, Ensure high-quality content publication and optimization, Analyze key metrics and derive optimization measures
Seniority
Senior, hands-on IC