Head of Retention & Customer Value
Core
Own the Retention department to drive Recurrent Revenue by turning customer behavior into profitable growth through data, experimentation, and automation.
Role type
Head of Retention & Customer Value (VP-level)
Builds
Retention function, team, systems, and operating model for scalable growth
Domain
E-commerce / Subscription / Recurring Revenue
Required skills
Retention strategy, cohort analysis, experimentation design, team leadership, budget management, CRM strategy, AI adoption, cross-functional collaboration
Preferred skills
Subscription business experience, international experience, Spanish fluency
Technologies
Klaviyo, Braze, Salesforce Marketing Cloud, Customer.io, AI tools
Responsibilities
Analyze customer behavior and segments to identify growth opportunities; Test pricing, bundles, promotions, and lifecycle journeys; Shape customer experience and loyalty initiatives; Build and scale the Retention team and operations; Manage department budget and technology investments; Drive AI adoption and scalable processes.
Seniority
Executive, hands-on leader
