Senior Marketing Manager (m/w/d)
Core
Leading marketing strategy, brand positioning, and omnichannel campaigns for a European e-bike recommerce leader.
Role type
Senior Marketing Manager
Builds
Brand identity, marketing campaigns, customer journey experiences, and retail expansion support
Domain
Mobility / E-bikes / Recommerce
Deliverable
product features (via careerplan.io/jobs/2731552-senior-marketing-manager-mwd-at-rebike-mobility-gmbh)
Required skills
Marketing strategy, brand management, omnichannel marketing, social media, CRM, event management, team leadership, budget management
Preferred skills
International marketing experience, SEO/Content knowledge, agency management
Technologies
CRM systems, Social Media platforms
Responsibilities
Develop and execute marketing strategy and annual planning; Manage brand positioning and guidelines; Lead omnichannel campaigns across all touchpoints; Oversee retail marketing and store expansion; Plan and execute events and activations; Lead and develop the marketing team; Manage marketing budget and partner agencies
Seniority
Senior, hands-on IC with team leadership