Senior Specialist Media Planning (m/w/d) - Schwerpunkt Print
Core
Senior media planner specializing in print and omnichannel strategies for B2B healthcare clients, advising on complex budgets and developing growth concepts.
Role type
Senior Specialist Media Planning (Print & Omnichannel)
Builds
Print and digital media campaigns, media strategies, and client growth initiatives for B2B healthcare partners.
Domain
Healthcare advertising and B2B media planning
Required skills
Media planning, client advisory, budget management, market analysis, pitch presentation, strategic concept development, stakeholder management, print media expertise, omnichannel strategy, AI/automation adoption
Preferred skills
Healthcare industry experience, omnichannel planning, AI/automation tools, formal marketing education
Technologies
AI tools, automation platforms, digital media platforms
Responsibilities
Advise clients on campaign development and implementation, manage complex client budgets and forecasts, develop media strategies and cross-media concepts, analyze target groups and markets, present strategies and concepts to clients, identify new business opportunities, utilize AI and automation to enhance processes