Google Ads Lead (m/w/d)
Core
Strategic direction and profitability of the Google Ads channel, managing budget allocation across branded, generic search, and shopping campaigns.
Role type
Lead Performance Marketing Manager (Google Ads)
Builds
Scalable, profitable search and shopping campaigns for e-commerce
Domain
E-commerce / Performance Marketing
Required skills
Google Ads budget management, team leadership, agile sprint coordination, data-driven decision making, strategic funnel orchestration, real-time data analysis
Preferred skills
Scrum/Kanban experience, YouTube campaign management, video asset integration
Technologies
Google Ads, PMax, Demand Gen, YouTube, VSLs
Responsibilities
Allocate budget across Google channels, optimize low-performing campaigns, lead agile sprints, coordinate with creative and e-commerce teams, manage strategic offensive planning
Seniority
Senior, hands-on IC