(Senior) Performance Marketing Manager – Paid Social / Meta Ads (m/w/d)
Core
Senior Performance Marketing Manager responsible for scaling profitable customer acquisition via Meta Ads and managing multi-million budget campaigns.
Role type
Senior Performance Marketing Manager (Paid Social)
Builds
Scalable paid social campaigns for a European DTC footwear brand
Domain
E-Commerce / Fashion / Performance Marketing
Required skills
Meta Ads strategy, large budget management, attribution & tracking, conversion optimization, creative testing, KPI analysis (ROAS, CPA, MER, CAC, LTV), data-driven decision making
Preferred skills
DTC/E-Commerce experience, international scaling, team collaboration
Technologies
Meta Ads, data analytics tools, tracking systems
Responsibilities
Develop and execute Meta advertising strategy, manage seven-figure monthly budgets, analyze performance data to drive optimizations, lead creative testing roadmaps, collaborate with creative and data teams, evolve tracking and reporting structures, identify and implement new growth opportunities
Seniority
Senior, hands-on IC