Senior Product Marketing Manager (m/f/d)
Core
Define and execute product marketing strategies and Go-to-Market concepts for hardware and software solutions in automotive, off-highway, and defense markets.
Role type
Senior Product Marketing Manager
Builds
Hardware and software solutions for data-intensive applications
Domain
Automotive, Off-Highway, Defense
Deliverable
product features
Required skills
Product marketing strategy, Go-to-Market planning, Positioning and value proposition development, Sales enablement, Market and competitive analysis, Event management
Preferred skills
Knowledge of automotive, off-highway, or defense markets
Technologies
Hardware, Software
Responsibilities
Develop Go-to-Market concepts and support product launches, Create sales enablement materials and marketing content, Conduct market and customer analysis to identify new opportunities, Plan and manage trade show appearances and customer events, Measure and optimize marketing performance using KPIs
Seniority
Senior, hands-on IC
