SENIOR MANAGER*IN (m/w/d) AUDIENCE STRATEGY
Core
Senior Manager responsible for defining and executing audience strategy across OMR's multi-product platform (Festival, Reviews, Podcasts, Education) to drive growth, retention, and cross-sell opportunities.
Role type
Senior Manager, Audience Strategy & Growth (via careerplan.io/jobs/2712239-senior-managerin-mwd-audience-strategy-at-ramp106-gmbh)
Builds
OMR's multi-product platform (Festival, Reviews, Podcasts, Education)
Domain
Media & Publishing, Digital Platforms
Required skills
Audience development, Growth marketing, Platform marketing, Data analysis, Stakeholder management, Strategic planning, Cross-sell/Up-sell strategy, Internationalization strategy, KPI framework design, Product-market fit analysis
Preferred skills
Experience with complex product portfolios, Deep understanding of digital economy dynamics, Ability to translate data into strategic insights
Technologies
Data analytics tools, Cohort analysis tools, KPI tracking frameworks
Responsibilities
Translate data into deep target audience understanding across the OMR platform; Conduct cohort analyses to identify trends like reactivation potential and churn risks; Collaborate with product teams to align audience insights with product goals; Identify growth opportunities in channels, markets, and regions; Drive cross- and up-selling initiatives; Deliver data-driven foundations for marketing, editorial, and partnerships teams; Lead strategic initiatives like internationalization; Establish a KPI framework for audience quality and growth; Prepare complex analyses for the executive management team.
Seniority
Senior, hands-on IC with strategic oversight
