Leitung Marketing (m/w/d) - Berlin
Core
Lead marketing and customer acquisition for a network of 110+ veterinary practices across digital, local, and offline channels.
Role type
Senior Marketing Lead (Performance & Growth)
Builds
Scalable customer acquisition and retention programs for a multi-site veterinary practice network
Domain
Veterinary services / Healthcare
Required skills
Performance marketing, Google Ads, CRM management, Local SEO, Data analysis, Team leadership, Budget management
Preferred skills
Multi-site organization experience, Agency management, Attribution modeling
Technologies
Google Ads, Google My Business, Yext, CRM systems, E-mail automation
Responsibilities
Manage customer acquisition budget and CAC across all channels; Expand digital visibility for 110+ practices via local SEO and review management; Develop data-driven CRM campaigns for retention; Analyze patient cohorts to derive growth measures; Identify new scalable customer sources through partnerships; Plan and execute launch concepts for new practices; Lead and coach an internal team and freelancer pool.