E-Commerce Manager (m/w/d) – Fokus Content und CRM, Stuttgart hybrid
Core
Design and manage sales-oriented email campaigns and automated workflows in HubSpot to improve online shop performance; create and optimize product content, manage PIM data, and develop bundles to increase conversion rate and average order value.
Role type
E-commerce specialist (content & CRM focus)
Builds
E-commerce online shop
Domain
E-commerce / Digital Marketing
Deliverable
product features
Required skills
E-commerce experience, data-driven decision making, content creation, campaign management, SEO basics, PIM management, business KPI analysis
Preferred skills
SISTRIX, Google Analytics, Google Search Console, HubSpot, SEO/GEO understanding
Technologies
HubSpot, PIM, SISTRIX, Google Analytics, Google Search Console
Responsibilities
Design and execute email marketing campaigns and automated workflows; Create and optimize product content and product bundles; Manage PIM system data; Optimize shop SEO and organic traffic; Analyze business KPIs (margin, contribution margin, AOV) to drive growth
Seniority
Junior to Mid-level, hands-on IC