Marketing Operations Manager
Core
Operational lead for the Informed Design & Industrialized Construction marketing portfolio, building scalable operating models and AI-enabled marketing engines.
Role type
Marketing Operations Manager (B2B)
Builds
Scalable marketing programs, measurement frameworks, and AI-enabled automation for the Industrialized Construction & Informed Design portfolio.
Domain
B2B Marketing, Industrialized Construction, AECO
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Marketing operations strategy, CRM ecosystem management (Salesforce), lead lifecycle management, data governance, analytical problem-solving, cross-functional collaboration, process design, experimentation frameworks
Preferred skills
Marketing automation platforms (Marketo), project management tools (Airtable), AI application in marketing, data privacy standards, matrixed team experience, AECO/industrial technology domain knowledge
Technologies
Salesforce, Marketo, Airtable
Responsibilities
Design and maintain lead capture, routing, scoring, and lifecycle management frameworks; Develop reporting dashboards for campaign performance and ROI; Implement AI-enabled automation and workflow enhancements; Partner with Sales and Product Marketing to align tooling and execution standards; Establish UTM governance and measurement standards; Enable rapid experimentation while maintaining compliance and brand standards
Seniority
Mid-Senior, hands-on IC