Werkstudent:in m/w/d CRM
Core
Support the CRM lead in planning, conceiving, and executing email marketing campaigns, analyzing customer and campaign data, and writing content for newsletters and automated customer journeys.
Role type
Student Marketing Associate (CRM & Email Marketing)
Builds
Email marketing campaigns, newsletters, and automated customer journeys for HAKA customers.
Domain
Retail / E-commerce / Customer Relationship Management
Deliverable
product features
Required skills
Email marketing, CRM tools, data analysis, KPI evaluation, A/B testing, copywriting, content creation, marketing automation, trend observation
Preferred skills
Experience with CRM/Marketing/Analysis tools, design sense, creativity
Technologies
CRM tools, email marketing platforms, analysis tools
Responsibilities
Plan and execute email marketing campaigns, analyze customer and campaign data to derive recommendations, write text for newsletters and automated customer journeys, conduct and evaluate A/B tests, observe CRM/E-commerce/Marketing trends, contribute to customer retention and marketing automation projects
Seniority
Student (Master's level, enrolled for at least 12 months)