Marketing Manager (m/w/d)
Core
Develop and execute data-driven marketing campaigns to strengthen brand perception and drive demand for PAPER & TEA in the premium lifestyle segment.
Role type
Marketing Manager (Brand & Campaigns)
Builds
Integrated marketing campaigns, brand initiatives, and demand generation programs
Domain
Premium lifestyle retail / Tea brand
Required skills
End-to-end campaign management, budget planning and forecasting, KPI framework application (CAC, ROAS, CLV), cross-functional coordination, team leadership, data visualization, web analytics, ad platform management
Preferred skills
Premium brand aesthetic sense, cultural relevance intuition, strategic brand development (via careerplan.io/jobs/2686978-marketing-manager-mwd-at-p-t-paper-tea-gmbh)
Technologies
Google Analytics, Meta Ads Manager, Google Ads, Google Tag Manager, Looker, Power BI
Responsibilities
Plan and execute marketing campaigns from concept to launch, allocate marketing budgets, coordinate internal and external partners (agencies, production), lead a direct report, contribute to annual marketing planning and brand strategy
Seniority
Mid-Senior, hands-on IC with team leadership