Assistant Brand Manager
Core
Supports the Marketing & Commercial Manager in planning and executing brand activities across Australia and New Zealand, translating strategy into actionable plans for retail and digital channels.
Role type
Assistant Brand Manager
Builds
Marketing campaigns, product launches, and trade promotions for retail and e-commerce channels
Domain
Beauty, FMCG, or retail
Deliverable
product features
Required skills
Marketing planning, calendar management, campaign execution, retail trade marketing coordination, digital campaign support, performance tracking, stakeholder coordination, new product launch support
Preferred skills
Experience in beauty/FMCG/retail, familiarity with ANZ retail landscape, digital marketing exposure
Technologies
CRM platforms, paid media tools, e-commerce platforms
Responsibilities
Develop annual/quarterly marketing plans aligned with brand priorities, coordinate end-to-end campaign rollouts across retail and digital channels, support in-store activations and trade promotions, track sales performance and campaign effectiveness, liaise with agencies and internal teams, support new product and brand launches
Seniority
Junior, hands-on IC