Head of Marketing (m/w/d)
Core
Leading the marketing team and developing holistic brand strategy for Cannamedical and Luana, with a focus on digital performance, content production, and sports partnerships.
Role type
Senior marketing leader (Head of Marketing)
Builds
Brand strategy, digital campaigns, owned media (podcasts), and sports partnerships
Domain
Consumer goods / FMCG (cannabis-adjacent)
Required skills
Team leadership, brand strategy, performance marketing (Paid Social, SEA, Display), content marketing, event/experience marketing, analytics (Google Analytics, Google Ads, Meta Business Suite), regulatory compliance
Preferred skills
FMCG/Consumer Goods experience, building in-house content teams, sports marketing
Technologies
Google Analytics, Google Ads, Meta Business Suite
Responsibilities
Lead and build the marketing team; define and execute holistic brand strategy; manage digital channels and performance marketing; produce owned media (podcasts); drive event and experience marketing; oversee website and PR; ensure regulatory compliance; analyze KPIs and provide recommendations
Seniority
Senior, hands-on IC