Trade Marketing Lead (m/f/d)
Core
Lead trade marketing and retail campaigns to drive commercial performance and shelf presence for a fast-growing soft drink brand across DACH supermarkets.
Role type
Senior Trade Marketing Lead (FMCG/Retail)
Builds
Retail activations, POS displays, and scalable trade marketing processes for major supermarket chains.
Domain
FMCG / Soft Drinks / Retail
Deliverable
product features
Required skills
Trade marketing strategy, team leadership, retail activation & POS mechanics, commercial performance analysis, cross-functional project management, process building (via careerplan.io/jobs/2589186-trade-marketing-lead-mfd-at-holy-softdrinks-gmbh)
Preferred skills
Experience in fast-scaling consumer brands, data-driven decision making
Technologies
Canva, Notion, Slack
Responsibilities
Define and evolve trade marketing strategy; lead and develop the trade marketing team; ensure best-in-class execution of retail activations and POS; drive team performance against retail KPIs; build scalable structures and playbooks; align stakeholders across Sales, Field Sales, Marketing, and Operations.